|
Kenneth M. DiRocco
Ken spent the first 17 years of his career specializing in business-to-business and direct marketing advertising for several national companies. There he held positions of Creative Director, Advertising Director, Marketing Manager and Director of Marketing. For the last 12 years Ken has concentrated on retail advertising. He served as Executive Vice President of Operations for a national co-op advertising company and has personally worked on accounts such as John Deere, Bombardier, and Air Jamaica.
Ken's primary strength is media planning and creative strategy. He was personally involved in every election shown on this site, with the exception of Linhardt, The Linhardt campaign who was handled exclusively by his partner, Matt Gartner, while Ken handled the Campana campaign. A strong proponent of drilling down to the voters' regional media, Ken believes all advertising is local and should be created that way. |
 |
Matthew M. Gartner
Matthew M. Gartner, original founder of Impact Advertising, Inc., holds a degree in Business Administration/Marketing from Lycoming College. With a background in art and design, Gartner has been instrumental in the company’s creative direction.
Since the company’s inception in 1990, he and Impact have been featured numerous times in Around the Industry, an advertising trade publication that recognizes innovative retail and real estate advertising. Matt’s projects have also won numerous awards including:
- Several Addy's for Design and Creativity
- Several Silver Microphones for Outstanding Radio Production
- The Bank Marketing Association's Retail Marketing Pinnacle Award America's Corporate Identity Design Award
- Creativity Annual Awards of Distinction for Print,
Outdoor, & Logo Design
- The Summit Award for Product Design and
Market Introduction
A frequent guest speaker at various trade industry conferences and at educational institutions on sales promotion and advertising, Matt is also a past Associate Instructor in Advertising and Marketing at the Pennsylvania College of Technology. |
